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中在读书会NO.206 | 执行你的故事品牌脚本
发布时间:2024-06-18   浏览:1045次 返回列表
中在读书会NO.206

Execute your

 story brand script

Content
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Build a better website

1. Keep it simple: A clear, easy-to-navigate website allows users to quickly find the information they need.

2. A clear call to action: The website needs to have clear guidelines that encourage users to take action, such as purchasing a product or service. 

3. Show success images: By showing success stories or user stories, you can enhance the trust of potential customers. 

4. Segmentation of revenue sources: Clearly demonstrate the advantages of a product or service to help customers understand its value.

5. Reduce text: Avoid lengthy text descriptions and use concise, strong language to convey information.





How to transform a large business through story branding

1. Fill narrative gaps: Make sure the business's story matches the expectations of customers and employees, and fill in any inconsistencies. 

2. Promote employee loyalty: Through the story brand, let employees feel that they are part of the success story of the company. 

3. Transform corporate culture: Use story branding to shape and reinforce an organization's core values and culture. 4. Develop leaders: Through storytelling, develop leadership employees who can lead and motivate teams.






Discuss and share

"In the process of building our website, we understand the importance of images in engaging users. Therefore, we insist on choosing images that truly reflect the qualities of the product. Imagine when a customer is attracted by a dress with a beautiful picture on Taobao, only to be disappointed when they actually receive it, no doubt because the picture has been over-filtered and retouched. In contrast, we display images and videos of human organ models without beauty or filters, ensuring that what you see is what you get, which greatly increases customer trust and satisfaction."


"For a company website, it is vital that contact details are unobstructed and up to date. This is not only related to the ability to effectively reach potential customers, but also directly reflects the professionalism and management efficiency of the company. If contact details are hard to get through or information is out of date, you're not only missing out on business opportunities, you're more likely to give the impression that the company is disorganized and has poor processes."


"The success of a company cannot be separated from the close cooperation and joint efforts of the team. From product research and development, quality control, production norms, to the final sales promotion, every link needs the hard work and tacit cooperation of team members. This kind of team strength is the key to driving the company forward and product innovation."



Sum up


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1. In the face of the severe situation of excess production capacity, we need to improve our survival skills, so as to survive, only by living can we progress, and our ability can continue to grow. It is better to teach people to fish than to teach people to fish. 

2. The fundamental changes brought about by the progress of The Times require each of us to keep improving, to do everything we can, to make plans and programs, to do as much as possible, and to have the ability to integrate. 

3. We must have feelings, dreams, and strong will to use good tools and methods, and tomorrow will be better.